If there is a campaign that we like about the Cupertino boys, it is the campaign 'Shot on iPhone', a campaign that began with the launch of the iPhone 6 And that has continued on its way with the launch of new Apple devices. The campaign shows us photos and videos taken with Apple iPhones, captures that supposedly have not been edited by the company, and only have the occasional small edition made by the users themselves. A campaign that we like because it shows what we can really do with the cameras on our iPhones.
And with the arrival of iPhone 7 we have a new campaign 'Shot on iPhone 7' (or Photographed with the iPhone 7), a campaign for which the new iPhone 7 and the new iPhone 7 Plus have been used. And how one of the great novelties of the cameras of these devices has been the greater aperture, apart from the double lens of the iPhone 7 Plus, the campaign focuses on photographs and videos in low light conditions. A graphic campaign, with posters, which you can already see in several cities, and which is accompanied by a new spot just launched by the company. They have called it 'One Night' and collects photos and videos taken with the iPhone 7 ...
A video that, as we have already said, collects the photographs that you can see in your cities (in Madrid there are several points with the announcement of the Apple campaign), some photographs taken by dozens of photographers during the night of November 5, 2016, and that precisely related various events around the world from dusk to dawn.
I did in some cases they used an additional accessory, such as a tripod, but the essence of all photographs is collected thanks to the new features of the iPhone 7 and iPhone 7 Plus cameras. Let's remember that both have optical stabilization plus an aperture of f / 1,8 so testing in low light conditions was mandatory.