Apple Music is probably the fastest growing music streaming service, and is that if you want to be competitive in the end you have to try to keep up with the greatest. This is what the guys at Apple have done trying to go beyond what their competitors offered, including Spotify or Tidal. Apple Music try to give prominence to the artists (playlists created by them, exclusivity, etc), although it is true that they have not been free of controversy with them either ...
And following the trend of Apple Music to make artists more visible, they have just announced the latest novelty of the service ... They have called it new Apple Music Up Nexta promotion of little known artists that you already have available on Apple Music, the streaming music service from the guys at Apple….
Introducing #UpNext.
Music's Next Generation.
A new artist every month.
upfirst, @ 6LACK.https://t.co/mPtDdmNNLG pic.twitter.com/qq62ggEyCh- Apple Music (@AppleMusic) April 20th 2017
As you can see in the tweet, from the official Apple Music Twitter, the guys from Cupertino a new artist will be proposed to us every month, the proposal will be made to us through Apple Music and the company's social networks. A proposal that we will see thanks to a short documentary that tells us a bit about the artist along with an interview with Zane Lowe, musician member of Apple Music.
And this is how the artist 6LACK has become the artist of the month, or the artist Up Next, of Apple Music, an artist that you probably did not know and that you can already know thanks to all the exclusive material that you have available on Apple Music. A novelty that will undoubtedly appeal to all those who like to discover new artists, and who also will help many to make themselves known.