Apple lowers the price of the iPhone SE, 6s and 6 in Japan by 10%

apple-store-japan

Apple reports Japanese publication Macotakara, has lowered the price of both new iPhone SE, iPhone 6, iPhone 6 Plus, iPhone 6s and iPhone 6s Plus in Japan by 10%. It is not the first time Apple lowers the price of its devices in some country. A few weeks ago, it lowered the price of the iPhone 5s, iPhone 6 and iPhone 6s in India, to try to boost sales in the country. Keep in mind that in India, the current prices at which Apple is selling its devices are very high for the vast majority of users who may be interested in getting one.

Before the sale, the new iPhone SE with 16 GB of storage was available for 52.800 yen ($ 483), but after the sale, the new iPhone SE of the same capacity is available for 47,800 yen ($ 437), which represents an approximate discount of $ 50. Every time Apple makes a reduction in the price of the devices it sells in a country, this is placed at 10%, so the greatest reduction will be found in the devices that currently have a higher price, such as the iPhone 6GB 128s Plus, which goes from 122.800 ($ 1.513) to 113.800 yen ($ 1.402), which represents a reduction of $ 111.

As in the case of purchases made in physical stores, the company will return the difference after applying the discount to all those users who in the previous 14 days had purchased any of the devices that have received the 10% discount that has come into operation today.

Apple has not specified the reason for the price reduction of the devices it currently sells in Japan, but it could be motivated by adjustments in currency fluctuations. Precisely Apple has launched a new campaign so that all those users who want to help financially with the earthquake in Ecuador and Japan can do so through iTunes and the App Store.


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