Apple Pay was launched, initially in the United States in 2014 and little by little it has gone expanding to more countries. It is currently available in practically all European countries, however, it seems that Latin America continues to be the area that for Apple does not represent a priority to launch its payment platform.
A payment platform that in the United States has a very low use despite having been in the market for 7 years. At least according to the data from the survey carried out by the guys from PYMNTS. According to this report, 94% of users who have Apple Pay configured on their iPhone do not use it in the usual purchases.
In the PYMNTS report we can read:
Seven years after launch, new data from PYMNTS shows that 93,9% of consumers with Apple Pay enabled on their iPhones do not use it in stores to pay for their purchases. That means that only 6,1% do so.
The company has obtained this data from a survey of 3.671 US consumers conducted August 3-7, 2021. In 2015, the use of Apple Pay, when the platform had been in the market for a year, was 5.1%, practically the same as in 2019.
According to this same study, only 43,5% of users have Apple Pay compatible devices and 70% of merchants accept this payment method, so it is not a problem of expansion and adoption by merchants, but a lack of interest. It is not all bad news. PYMNTS affirms that of the users who make payments digitally, 45,5% use Apple Pay, ranking above PayPal, Google Pay and Samsung Pay.
Due to the low interest of US users in this payment method, Apple is studying the launch Apple PayLater, a service that allows customers pay for purchases or services in installments, a service that we have been talking about for several months but which at the moment seems to be parked.