MacPaw, a leading developer of software for macOS and iOS, today released its new report “iOS Market Outlook for Setapp in the EU”. The study, carried out by the alternative app store MacPaw Setapp Mobile surveyed over 1.200 iOS users from different countries in the European Union, including France, Germany and Spain.
Today's users expect more from their apps
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Thousands of new apps arrive in the App Store every day. This huge offer is overwhelming, but sometimes it doesn't meet current needs.
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Nearly 40% of users express frustration with the limitations of free features, that require in-app purchases to enjoy all the features. A very similar percentage (38%) expresses concern about app security and data privacy.
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Lack of clear information harms the user experience. Around 20% of users believe that current app descriptions are unclear and that it is difficult to understand their purpose and benefits. In addition, around 20% of respondents say that the excessive number of search results makes it difficult to find specific apps.
The report highlights significant user dissatisfaction with the current system for obtaining and managing apps on iOS devices. In fact, 25% of users have difficulty assessing the value of an app before downloading it. However, the study reveals an interesting opportunity in this area: 80% of users surveyed expressed interest in trying out a third-party app store. This willingness also extends to developers: 60% were willing to include their apps on platforms outside the official App Store.
For the moment, the official iOS App Store remains the leader, and it doesn't look like that's going to change anytime soon.