Many of you will remember the Apple purchase of Beats, one of the most powerful purchases by the boys on the block. And it is that although the Beats range of headphones, in terms of quality, has a lot to envy professional sound brands such as JBL or AKG, it must be said that no one can compete in marketing with BeatsWell, we're not dealing with bad headphones either, I'm just saying that there are better and much cheaper options ...
And I'm talking about marketing because the strategies of Beats and Apple are quite similar, creating that desire in their users is something that made Apple not think twice and do with Beats. A purchase that little has been promoted from Cupertino, if we could talk about the fact that Apple created the Beats One radio as the brand's flagship, not to mention that the only headphones or speakers that we can buy in an Apple Store are those of the brand. Beats ... Of course, now it seems that they change strategy and apparently Beats will have its place in the Keynote of the iPhone 7, and we are not talking about a rumor ...
Apparently Beats has just informed French media that a new range of Beats by Dre will be presented in the Keynote of the iPhone 7, and who knows if the new wireless EarPods (or Airpods as Apple recorded in 2015) that the next iPhone 7 looks like will have something to do with the new Beats product range.
So there will be room for surprisesWe know many things about the characteristics of the products that Apple (including these new Beats) could present next Wednesday, September 7, but from my point of view Apple is keeping many aces up its sleeve ... We will see what happens in just 5 days…