We do not know very well if we are at the end of the pandemic, if we are in the middle, or if this is only the beginning ... What is clear is that everything is returning to normal very little by little. The crisis of Coronavirus has affected the world, and obviously the technology market has also been affected For this. Decreased orders, or increased due to new forms of work, teleworking. Apple has just asked LG to urgently increase the production of iPad screens after a growth in the sales of this device.
It is true that Apple at one point cut orders during the first quarter of 2020 due to falling sales due to the Coronavirus crisis, but the truth is that this crisis brought another consequence that benefited Apple: in China, sales of parents' iPads were increasing so that their children could attend school virtually from home. Great news for Apple but that has brought to light how it is sometimes difficult to maintain production, which increases sales, when outside it is immersed in a crisis such as the Coronavirus. And it is that in the end the model of control of the epidemic has been the confinement, and many productions have had to stop for this reason.
What has Apple done now? What we are telling you, in the end now that everything returns to a relative normality they want LG to take care of the screens of these iPads, and to do it quickly. The issue of closed schools is going on for a long time and the demand for Apple devices is going to increase so at this moment it is crucial that the entire production chain works perfectly. We are at a time when many users are going to want their products as soon as possible, and being late in the sale can make them consider the competition as an alternative.