Apple devices have a wide range of possibilities. The improvement of its hardware has allowed developers to generate great games of great quality. The Big Apple tried to boost this market by creating Apple Arcade, a subscription service to access different titles without advertising with just one subscription. One of the great game distributors is the well-known Electronic Arts (EA). The latest information is that Apple could be in talks with EA for a possible merger or purchase.
Could Electronic Arts be the start of a new Apple Arcade?
Electronic Arts is a California-based company engaged in the development and distribution of games around the world. Great titles fall on them like Battlefield, Need for Speed, The Sims, Dead Space, Titanfall or Dragon Age. Its creator was Trip Hawkins. And this is important since Hawkins was on the Apple board of directors in the 70s as director of strategy and marketing. In 1982 he left the company and created Electronic Arts.
According to latest information Electronic Arts could have begun to enter into conversations with large companies to raise a possible sale or merger. The universe of video game distribution is also moving. At the beginning of 2022, Microsoft bought Activision Blizzard, another distributor known for games like Hearthtone or WoW Companion. Electronic Arts' goal could be for the current CEO to remain CEO of the combined company.
It is clear that if Apple acquires Electronic Arts, it would become an independent company but with the capacity to generate titles for its own benefit. Namely, all Electronic Arts titles would move to Apple Arcade. In addition, it would be a great boost for the platform considering that they would work for Apple even if they had different CEOs.
It has also emerged that Disney and Amazon could have had talks with Electronic Arts. From EA they have not wanted to comment on any kind of rumors and assure that at the moment they focus on continuing to maintain the position of hegemony they have among the territory of video games. We will see if there is finally a purchase or merger and what impact it will have on Apple platforms.