In the last two years, we've seen a lot of movement related to Apple's plans to create a streaming video service, although Tim Cook's boys had not announced their plans officially at any time.
It was on March 25, when Apple officially presented its new commitment to services, in this case a streaming video service called in a very unoriginal way as Apple TV +. But before that announcement, you have created a executive staff of major Hollywood production companies.
The latest signing, of which we are aware, is the former Disney executive Chiara CiprianiAs we can read in Bloomberg, a signing aimed at reinforcing its efforts in the new world of streaming video services that will officially start operating in the fall, as reported by the company itself during the center on March 25.
Cipriani joined Apple in early May and is in the role of director of video services, from Apple's London offices. Before joining the staff of Apple's streaming video service, she worked at Disney as International Vice President of Disney + for 10 years.
Although today Netflix is the streaming video service with more than 150 million subscribers, Apple and Disney, especially the latter, pose as a serious rival to the almighty Disney, not only for its launch price, $ 7 per month, but also for the wide catalog of series and movies that it has under its brand.
Apple's steaming video service, of which we still do not know what its price will be, initially will offer a very reduced catalog at least if we take into account what Apple showed us on March 25. At the moment, we do not know if it will be able to count on the Disney catalog, something very unlikely since this would subtract subscribers to its steaming video service that it will launch in the United States before the end of the year.