Although it is difficult for us to admit it, the truth is that the latest advances from Google and some other company have shown that the Artificial Intelligence of Apple products has lagged one step behind. The reason this is a reality seems to be that other companies do not respect the privacy of their customers much like Apple, so they can collect information from e-mail, searches and other sources to display more relevant personalized information.
Apple devices do respect our privacy, so Siri does not have enough information about us to know what we need. This lack of knowledge and effectiveness of Apple's virtual assistant motivated that yesterday, in the presentation of the fiscal quarter of the Cupertino, Tim Cook was asked about how they plan advance Artificial Intelligence while protecting our privacy and security. Cook believes we can have both.
"We don't buy into the idea of having to choose between AI and privacy"
The first thing the Apple CEO said when asked about this balance was to speak well of their products (normal), saying that Siri receives about 2.000 billion queries a week, being one of the reasons that it is used so much that it is available all over the world. Later he also talked about devices such as the Amazon Echo or the Google Home, but to say that he still has to improve the personal assistant of smartphones a lot before starting to work on personal assistants for the home.
Later he already answered the question, saying that the company he runs Does not "buy" the idea that we have to sacrifice one thing to have the other. He also believes that users would not have to choose, which makes us think that they are working to improve their Artificial Intelligence software while maintaining the security that we already have. The downside is that he said nothing about how they plan to make this possible. Will they get it or has Siri's time as a benchmark passed away?