Over the last year, Apple has made a large number of personnel movements and has hired YouTube and Sony personnel to once and for all, put its head in the streaming video sector, a new sector in which Apple seems to focus its efforts on this diversify the number of services it offers.
Apple's latest move in this regard is found in the Variety publication, a publication that states that Apple has signed four new people related to the audiovisual scene, 3 coming again from Sony and one from WGN.
The former Sony executives who have joined the Apple staff are Kim Rosenfiled, the company's former head of programming, who will be in charge of creating documentaries and creating new series. Max Aronson served as vice president of the company's drama department. The latest Sony addition is Ali Woodruff, head of the creative department of the Japanese company. These three new additions They will become part of the executive staff of the Cupertino-based company.
Coming from WGN America we find Rita Cooper Lee, in charge of the company's advertising and marketing department in the video sector. Apple intends to invest just over $ 1.000 billion in the creation of his own content, for which he is building a team of high-level executives with many relationships in the world of the industry.
It seems the latest move of the company, since It also seems that he wants to put his head in the world of cinemaAt least that is what emerges from the interest that Apple has shown in taking over the James Abone franchise, a franchise valued between 2.000 and 5.000 million dollars. He's also bidding for the rights to the new series starring Jennifer Aniston and Reese Witherspoon.
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