New fashion: »swaggers» gathered in front of the Apple Stores, cult or exhibition?

swaggers (Copy)

Apple is cool. Their stores are cool and their pottery, even moreThat's what the young people who meet might think afternoon after afternoon at the Apple Store on Paseo de Gracia, in Barcelona, ​​one of the most emblematic of the apple company in our country. However, the meeting takes place outside, at its doors, without actually entering.

What is this phenomenon due to? It is certainly something quite curious and, personally, I think there are two theories, one of which seems more valid than the other, but I will not reveal which one. Each one to decide what they think is the best fit for reality. 

The first one is that they have really turned the Apple Store into a meeting point, a kind of "Mecca" to go to with some regularity, like someone who goes to mass every Sunday. This may be because it really looks like a site to them cool and appropriate to stay, or simply because it is the place that catches halfway between the homes of each other.

The second option is more inclined to the aspect of the scrounger and the trend of addiction to smartphones, which is slowly rising like foam. As we well know, one of the many characteristics that are fulfilled in all Apple stores is that there is free Wi-Fi. This, combined with the factors that it is in the center of the city (which leads to a large influx of people) and is a recognized place, they result in the perfect place to spend the afternoon and show off to other passers-by.

And it is that all the young people who participate in this particular congregation fulfill the same standards. Dress, style and habits pigeonhole them within one of the many modern urban groups that we can see routinely. To know what really motivates these people to spend the afternoons in front of an Apple Store and not in a park, you have to ask yourself what it offers this that other sites do not have. As we have said before, it offers free Wi-Fi and in turn it is a huge showcase to be exhibited as a social group. Maybe they're just looking for that, to get attention.

What do you think about this phenomenon?


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  1.   Cris gross said

    HORRIBLE! That this does not go to more

    1.    Municipality said

      Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence Fence

  2.   sitanglo said

    How sad these people xDDD so goes the country, full of chonis and canis

  3.   Shuayshuay said

    They are little children, they will pass.

    1.    Psychologic said

      Hahahahahahaha the best comment, come on, if that were chonis and canis we are getting by, what I see in the photo is the young society we have today, all the children I see are like that and / or dress the same, the child of the left soon when he becomes an adult he will know that that dress and haircut is ridiculous, but that's the way everyone is today, they will pass

      Exactly, children are very addicted to everything that is popular or looks cool, thank goodness this is and they are not joints and other drugs, although that will come later, that is why I believe that parents play a fundamental role in when it comes to controlling your children's addictions, punishing and rewarding when necessary

  4.   Paco Pil said

    Some hosts and home.

    1.    Peter Pan said

      Hahahahahaha

  5.   Mark said

    First of all, as a citizen of Barcelona, ​​Apple fan and buyer at the Passeig de Gràcia AppleStore, where this video is made, I have to say that at first I thought it would be something casual, a meeting place, and then go to others places, but after several days I saw that they were spending evenings there. They do not enter the store, they are not at all interested in it, they are simply a rabble that disfigures the beauty of the facade, a very beautiful architectural work (as an architect I say it). Let's hope they go, thank you.

  6.   jimmyimac said

    They are the NEET generation and since there are no recreational facilities, they go to what most catches their attention, in short, wasting their time, they had better be learning something, to pay for our retirement, let's get on with those of us who work.

  7.   Gonzalo said

    Yes, while the swaggers are concentrated in the Apple Store at Cinesa Diagonal, the most posh atmosphere in the city is concentrated. All the young people from the Zona Alta stay there on weekends.