Market share of Samsung smartphones falls to its lowest level in two years

iphone 6s samsung water

That the disaster that occurred with the Galaxy Note 7 was going to have negative consequences for the South Korean company Samsung, was sung. However, the effects are being especially important, and could even set a trend if the company is not able to regain the trust it has lost from a large sector of its users.

The market research firm IDC has produced a new report that shows the participation that the different manufacturers of smartphones in the world have in this sector. And the result is not favorable to Samsung. According to the data provided by IDC, Samsung has reduced its share of the global smartphone market to 20% during the third quarter of 2016, which represents a fall of 3,3% compared to the same period of the previous year. Right now, Samsung's market share is the lowest in almost two years, when it had 19,9% ​​in the fourth quarter of 2014.

Samsung loses more than 3% market share

According to the data provided by the IDC report, Samsung shipped 72,5 million smartphones during the third quarter of 2016. This represents a drop in shipments of 13,5% if we compare the figure with the nearly 83,8 million smartphones that were shipped during the same period of the immediately previous year.

This notable decrease in sales is attributed to the disastrous launch of the Samsung Galaxy Note 7 and its subsequent withdrawal for reasons we are all familiar with. However, this is not the only reason given that the withdrawal of the Note 7 occurred at the beginning of September, so the impact of this movement on the figures for the third quarter of 2016 has been limited since the report reaches up to September 26. In fact, some analysts already predict that Samsung's sales and market share in the global smartphone market will be further affected during the fourth quarter of 2016 as the recall and discontinuation of the Samsung Galaxy Note 7 will hit the entire period..

Apple maintains its second position, although its sales are also reduced

The great competitor of Samsung, Apple, has ended the third quarter of 2016 in second position, still behind the South Korean, as usual, with 45,5 million iPhone devices sold. Apple has also seen its sales reduced as that figure represents a fall of 5,3% compared to the 48 million phones it sold in the same period last year. In this way, Apple's world market share reaches 12,5%, down from 13,4% in the third quarter of 2015.

The Christmas shopping season is approaching and the memory of the Galaxy Note 7 could hurt Samsung even more, as well as Apple could benefit of it:

Expected demand for the iPhone 7 Plus has outpaced supply, which should be eased through the fourth quarter, helped by new features such as water resistance, faster processing, improved optics, and increased storage capacity. A new "gloss black" color option has also proven popular with many operators and retail partners still shipping orders for the new device. IDC believes that the iPhone could see more success to come next quarter of course by benefiting from the Note 7 replacement earlier this month.

Chinese manufacturers fill in the map

Chinese smartphone makers Huawei, OPPO and Vivo complete the ranking of the five largest smartphone sellers during the third quarter of 2016 with a 9,3%, 7% and 5,8% market share respectively. Specifically, Huawei falls short of Apple's 33,6 million phones sold in the quarter, representing an annual growth of 23%.

Market share of Samsung smartphones falls to its lowest level in two years

En general, all face a saturated market that has only grown by 1% in the last quarter with total sales of 359,3 million units. Whether Chinese manufacturers can outperform Samsung and Apple will largely depend on their ability to enter the markets of the United States and Europe, where their presence is currently limited.


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