Steve Jobs called styluses a tremendous failure in 2004

Steve jobs hated stylus

Back in 2010, the late and most mythical CEO of Apple, Steve Jobs declared as object unpleasant to the stylusNot only was he reluctant to include these types of devices or accessories in his products, but he described these small pencils adapted to the modern era as a tremendous failure. During yesterday's keynote, Apple presented its own, contrary to the guru of the Cupertino company for decades. What are the reasons that have led Apple to introduce a stylus? There will undoubtedly be a lot of controversy, not only with respect to its usefulness but also the fact of denying what you did today yesterday. Never say never, some would say.

The exact words Steve Jobs spoke were: "If you see a stylus, throw it up", exactly this was the utility that the good Steve gave the stylus of the time. In the video below you can see this mythical moment from minute 6:45 during the keynote for the presentation of the Original iPhone back in 2004.

Then we could think about why Apple however takes the liberty of backing down in this way. Do we prefer to listen to Steve Jobs and throw the Apple stylus into the air or do we believe what Tim Cook tells us instead?, What we must be clear in principle is that this stylus is not what we knew as such in 2004, according to Phil Schiller this stylus is one of the most technologically advanced products that Apple has ever created, the Apple stylus contains two sensors intended to work hand in hand with the 3D Touch to detect the type of stroke that we are carrying out, as well as the inclination of it to provide a drawing accordingly. The screen, in turn, will take into account the way in which we place our fingers at rest to capture the movement of the same from two different points of view, and for all this, it will have to be charged using a lightning cable.

Undoubtedly the new stylus is interesting, perhaps not so much its price, since this accessory will cost 99 $ additional to the price of acquiring the iPad Pro. Undoubtedly its purpose is to compete in the business of professional design and engineering, which is obviously quite complicated as long as it continues to maintain iOS in this new iPad model.

The Apple stylus

It has become quite clear that this stylus is not exactly the piece of rubber and aluminum to which Steve Jobs, however, in essence they are the same, so often and especially when you represent a team like Apple's, you have to measure until point it is good to show radicalizations in certain aspects, however, With this measure, Tim Cook shows his leadership power in the Cupertino company, without shaking his hand to disclaim who was the father of the company for which he now works when he deems it necessary. However, it is clear that if Steve Jobs had never mentioned that contempt, perhaps we could see the launch of the new stylus as a logical advance and not as an untimely correction.


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  1.   eclipsnet said

    It is clear that when Steve Jobs said that he only had an iPhone in his hand, the first iPhone!
    And of course a pencil on a phone is sovereign nonsense, years later and an iPad "pro" brings the pencil to satisfy certain needs, since to be realistic few are going to use the pencil in their day to day, except professionals who for their work they can use it as well as fans of certain arts.
    And now you want to make a mountain out of all this.

  2.   acdf4adrian said

    it was in 2007

  3.   albertocarlier said

    The shots do not go there far from it. What Steve Jobs defended is that creating a touch device that forced the use of a styus to NAVIGATE through its menus was a mistake. As with the Nintendo DS, if you want to use it well, you have to resort to the stylus. Or with the Palm Pilot. This was how touchscreens were used precisely before the iPhone. Because they were screens that responded to pressure and not to the simple contact of the finger thanks to the fact that it is an electrically conductive material (that's why the screen does not work if you wear unprepared gloves).

    Now. It is not the same that you have to use a stylus to be COMPATIBLE with it. Using a stylus is essential for drawing, design, photo editing and other applications because it is the only way to have the necessary precision. That is impossible with the compatible styluses that have been released so far because no matter how much you want, those rounded and fat tips do not achieve that level of precision.

    So both Steve and Tim are right, because they don't talk about the same thing. Apple has not said that now it will interact with the iPad with a stylus, only that it can be used in certain applications.

  4.   Jaume said

    He said that because the first iPhone was not designed to be used with a stylus, and oriented to other uses. The screens have grown because it is also more comfortable to type (you do not press 2 or 3 keys at the same time). They are not wasting anything, although critics will use it to criticize. But it is also true that while saying that and especially from the first ipad, the Wacom company made compatible styluses, improving them over time. To those who comment that the stylus is on the mobile is a sovereign bullshit, is very wrong, since it has uses beyond design or professional. For example, before sending a photo or video (mail, WhatsApp, Skype) it is more convenient to edit and send it. Already with the 4,7 iPhone it is very comfortable to take notes like a small notebook (and with the corresponding app), sign documents (so it is not necessary to print and we are a little more ecological), and several other uses that it is very good to be able to having them already the devices cost a paste. Also, very important, the iPhone is always on you and the iPad is not, and more so if it is 12,9 ″. I hope the Apple Pencil is compatible with the iPad Air onwards (otherwise I will have to change the iPad). In this way you replace the pen of a lifetime for many things. The Pencil is missing a hook to carry it in your pocket, just like a pen. Before the iPad I had a note 10.1 and you realize how useful it could be but also, despite the propaganda of things you can do with a stylus, then something is always missing or has some drawback, the Android OS does not help either. And I have not had a note for considering it too big, like an iPhone 6 plus.

  5.   Mark said

    That was said in the Keynote presentation of the first iPhone and it was in 2007, not in 2004

  6.   Mark said

    That was said in the Keynote presentation of the first iPhone, but it was in 2007 and not 2004

  7.   CLHdesigner said

    That undoubtedly went towards reinventing a new way of interacting with a mobile device, taking away the useless stylus of those times. This is a piece of device to work with and create not a simple stylus !!

  8.   anti jobs said

    "Nobody needs a stylus" and "4 inches is the ideal screen size" are phrases that show that Jobs was not as visionary as hipsters and noobs think he is.

    Today phablets, large-format screens and the stylus are a trend… And to top it all, trends started by Apple's bitterest rival: Samsung.

    1.    Paul Aparicio said

      I disagree, Anti Jobs. And I have no special sympathy for the former CEO of Apple, but you have to differentiate the dates: Steve Jobs said he did not want a Stylus in 2007 on a 3,5-inch screen. We are in 2015 and they have proposed a Stylus on a 12,9-inch screen. On the other hand, the stylus was used by the Nokia 5800 before Samsung had even thought about it. And it is from much earlier, since my brother had a pocket pc (around the year 2000) with windows that he was already using. Samsung has not invented that kind of accessory.

      Where I do agree is that Samsung started the trend for big phones. To Caesar what is Caesar's.

  9.   anti jobs said

    @Pablo: You have to know when someone beats you, so check and kill with that of the Nokia 5800, it is an argument that cannot bring you down.

    Greetings.