As reported by the Financial Times, Apple is trying to harness the technical and metallurgical expertise of Swiss watchmakers to perfect your iWatch.
Although Apple is not closing to a specific brand, but rather you are trying to reach multiple companies, is finding that most of them are not willing to work with the Cupertino company.
Nick Hayek, Swatch CEO, confirmed to have spoken with several companies about their wearable products, but he is not interested in forging an alliance. He claims to have been in conversations, not always initiated by the company, with practically all the players of smart wearables until today. «However, we do not see any reason why we should enter into a partnership agreement.»
Hayek alleges that his reluctance to work with Apple, or other similar companies, stems from his desire to protect advancements in ergonomic design, longevity and battery life of Swatch, and who knows that they will be elements critics for the iWatch.
Jean-Claude Biver, President of Watches and Jewelry at LVMH, states that Apple tried unsuccessfully to rob employees from the Hublot brand, as well as from other manufacturers that are specialized in precision luxury watch parts. «Apple has contacted some of my employees. I saw the avoided emails to my staff,Biver told a Swiss publication, adding that everyone who had been contacted by Apple refused to leave their current position.
The iWatch can possibly have a fitness focus with biosensors that allow users to track vital health statistics like heart rate, blood pressure, etc. It is believed that the band could share this data with those of the Healthbook app, which is waiting to debut alongside iOS 8.
hairy