Following its official launch, Apple offered local media a guided tour through the first Apple Store in Belgium, which is also one of a kind, not only because it is open in Brussels, but because it is the first designed by Apple's Chief Designer, Jonny Ive, hand in hand with Angela Ahrendts. This new store is a design that seems to be spreading through all Apple Stores with the intention of giving a little facelift to Apple stores around the globe as one of Jonny Ive's special tasks. .
The store has numerous differences with respect to the rest of Apple stores, for example, one of the walls of the store is completely dominated by display items as well as a large plasma, not only to promote Apple products, but also to be used in the events that take place in the store. What's more, has eight trees, if you read correctly, eight trees inside the store. I'm not sure how necessary this was within the Apple Store, but I'm sure Jonny Ive has a good explanation for it, or not ...
The Genius Bar has been completely redesigned, they will be surrounded by these eight trees and two large tables where customers will be served. So Apple aims to achieve a feeling of warmth and openness while waiting among trees and sitting for your Genius to serve you. This Apple Store has exhibits of the Apple Watch, although curiously the Apple Watch is not yet available in Belgium. Its official opening will be on Saturday, September 19, so if it catches you nearby, it is a good time to attend the only Apple Store in the entire Belgian territory to take a walk and if you want, buy something.
For my part, Jonny Ive can put the trees where ... he does not get sunlight. And do us all a favor, stop crap "Cookies" and serve people properly. That to be served at the Genius Bar you have to make an appointment almost two weeks in advance and if you have an emergency, there is no god who will attend you in that COOL store under your nose.
They talked so much about a new generation store and the only thing that differentiates it from the others are 8 trees, as always Apple means that it revolutionizes the world doing the same only with a nonsense but in the end nobody notices in this case they are 8 trees