2018 It has not been a good year for almost any smartphone manufacturer, except for Huawei and Xiaomi, who have seen how the Chinese market has adopted their models with open arms, quite the opposite that both Apple and Samsung, the great telephony companies, have suffered in recent years.
Apple's figures in China during the last quarter of 2018 were not as expected, forcing the Cupertino-based company to announce that revenue and sales expectations for that quarter they would not go hand in hand with the estimates that the company had initially.
It seems that it has not been a punctual quarter and hopes of recovery of iPhone sales in China are far away, according to an analyst at Longbow Research, as he has been able to verify directly from different Apple suppliers.
According to Shawn Harrison of Longbow Research “Multiple iPhone price cuts did not prevent China's iPhone search trends from further weakening. In addition, sales in February 2018 were abysmal compared to the same month in 2019.
But the most worrying thing about the case, according to Shawn, is that Of the 42 vendors Apple works with, 37 of them had lower sales than in the same period last year. Shawn also states that "With no acceleration in iPhone demand on the horizon, we currently don't see any short-term catalyst driving a significant rise in earnings per share."
IPhone sales were down 15% in the last quarter of 2018. The main reason to blame was low demand from the Chinese market, where competition with local low-cost manufacturers puts the iPhone at a clear disadvantage. It seems that the movements that Apple has made in different countries lowering the price of the iPhone, are not having the response expected by the company.