Epic Games' move has done nothing more than bring out a widespread malaise among all developers and / or companies that offer their services / applications through Apple on all their devices. The demand for Epic Games has now been joined by the major print media in the United States.
The major print media in the United States have contacted Apple to ask you to reduce 30% of subscriptions during the first year. It should be remembered that when the subscription is one year old, that percentage drops to 15%.
Wall Street Journal, New York Times, Washington Post plus other publishers have signed a letter requesting Apple to rlower the App Store mission to 15% from the first subscription, without having to spend a full year to enjoy that discount. Apparently this letter has only been sent to Apple and not to Google, although it is likely that he will receive it soon.
The signatories claim that Apple has cut its rates with Amazon in the past. Eddy Cue proposed to Amazon the reduction from 30 to 15% of commission for revenue generated by new Prime Video subscribers through in-app purchase in the United States. This average directly contradicts Apple's position of treat all apps and developers in the same way, as it has always defended.
Jason Krint, CEO of Digital Content Next (DCN), a non-profit trade association for the digital content industry, requests in his letter to Apple:
I ask that you clearly define the terms that Amazon satisfied for your agreement, so that DCN member companies that meet those terms can be offered the same agreement.
The United States Department of Justice have opened an antitrust investigation into the App Store, a research that will also be carried out in Europe. Apple's position of not allowing other payment methods is logical, since it wants to protect the user at all times.
However, companies such as Epic, Microsoft, Spotify, Netflix or the big media they are not companies that came out of nowhereThey are companies that have their own payment platforms that are just as secure as those offered by Apple today. Reaching a special agreement with these platforms would have saved Apple a lot of headaches without being forced to change them if the courts deem it so.
I am tired of reading in this form always the same criticisms against the apple store fees, trying to lead the reader to the same thought without providing objective information such as that all other application stores also charge 30%, including playstation , xbox, nintendo, etc.
You would do well to clarify from the beginning what interests you have committed (does ea games pay you?), Or if you are a developer and want to earn more money. For your information, the app store returns 2x (double) revenue to developers than other app stores.
"Apparently this letter has only been sent to Apple and not to Google, although it is likely that he will receive it soon."
I mentioned to Google that it has the same rate, so you must not have read the entire article correctly.