According to Apple, the Epic Games lawsuit is a publicity stunt

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Since last August 13, Epic Games included a direct payment system to your platform in Fortnite, this title is found outside the App Store and the Play Store where it was also available. However, it is still possible to play on Google's mobile platform by installing the game from the Epic Games Store.

Part of the defense that Apple is using is based on claim that it is all a publicity stunt, a trick with which he has wanted to attract attention and try to recover part of the public of players that he has lost in the last year. According to Apple, the App Store only generates 10% of the revenue it gets at stake.

In his defense, as we can read in The Verge, Apple claims that Fortnite's popularity has dropped by 70% compared to October 2019, this demand being part of the marketing strategy designed to revitalize the interest of Fortnite. The Cupertino guys deny Epic's claims that it is losing massive amounts of money since the app is not available on the App Store.

Apple has repeated on a large number of occasions, that Fortnite may return to the App Store whenever you want, as long as you remove the alternative purchase method, which is why it was banned from the App Store.

During the first hearing of the case, the court stated that "self-inflicted injuries are not irreparable injuries", referring to the fact that Apple has not closed the doors definitively to your app store.

The odds that Epic Games can win the case, seem more and more remoteHowever, it has managed to attract the attention of antitrust investigators, especially in Europe, where they have always been much tougher with this type of case, Google and Microsoft being two clear examples.


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