Quality over quantity. This is the premise of Apple TV +, the streaming video service that began its journey on November 1 with a handful of series and that little by little is adding new content, although dropper.
Apple Lossless Audio CODEC (ALAC), has based its strategy on popularity of actors / actresses and directors, something that could initially be associated with public success, not critical success, which is what Apple is really looking for. Apple's latest signing for one of its series is Dave Baustista.
Dave Baustista is known in the United States for a WWE wrestler, a wrestler who, like The Rock, entered the world of cinema with considerable success, about the latter. Baptist is Known primarily for his role as Drax in Guardians of the Galaxy and will be one of the new additions for the second season of the series See, series interpreted by Jason Momoa.
As we can read in Variety, for now it is not known what the role of Bautista in the series will be, so we will have to wait until the second season is released. At the moment, Baustista seems to be the only new signing that Apple has made for the series that have already been released.
The strategy of having renowned actors and directors is not being the fantastic idea that it initially seemed when we consider that Apple seeks awards and renown. In the past Golden Globes Apple was opting for three nominations and finally left empty handed. At the moment, the only award he has ever won, we find it in the critics awards, one minor awards with which Billy Cudrup won the best supporting actor award for his role on The Morning Show.
Regarding the cinema, the great bet that Apple had made through the film The Banker, has been unlucky either, as the Cupertino-based company was forced to cancel its premiere a few days before the scheduled date for the accusations of sexual abuse of one of its producers.