Apple Lossless Audio CODEC (ALAC), He has been working for months to make advertising more "legal" and respectful of our devices, something that we know has worked quite well from the moment we saw the CEO of Facebook complain about it. Anything that ends up annoying Facebook is hands down better for us as a society.
In this case, the privacy reforms in iOS mean that companies now invest more in advertising directed at Android users and abandon Apple's platforms. Without a doubt, a movement that we can understand as an immediate success of Apple's plans, remember to click on "ask the app not to track."
From the Wall Street Journal indicate that the prices of ads targeting iOS users have fallen noticeably, while the price of ads targeting Android users has increased, the reason is obvious, it is much easier to identify and catch the Android user by the few privacy measures that these devices have, sold to Google from the moment they are born.
Advertisers have lost much of the information that made iOS ads so attractive, now the system limits access and the user has control over them. In recent months, ad buyers have focused their efforts on Android ads, that seem more effective, progressively abandoning the iOS platform.
Without going further, on Facebook there has been an increase of around 20% in investment for ads on Android devices, the same 20% that has fallen between May and June for iOS users since it has been confirmed that the improvements implemented in iOS 14.5 and 14.6 at the privacy level have been fully effective. Apple has contributed a little to making this a better world, will others sign up?
