To be honest, I hardly ever turn to Siri, instead I talk to Alexa several times a day. It's been more than a year since I bought an Amazon Echo, more than anything out of curiosity about the invention, being a bit skeptical that a device that lives off the internet and doesn't have a screen would be very practical.
To this day, I have two Echos at home, one in the kitchen and one in the living room, and I talk to Alexa multiple times a day. We all talk to her at home as if she were one of the family. It has become an essential device in our day to day. And now it seems that Alexa is going to enter Siri domains hard.
The Verge has just published an article explaining that Amazon has just launched a new application called «Alexa for Apps ».
The novelty of this application is that thanks to it, Alexa will be able to open and control third-party apps on iOS, a power that until now only has the native voice assistant of Apple: Siri.
This means that Amazon wants its voice assistant to be able to work on devices other than the brand's own, such as the family of Echo speakers or the Fire Stick from Amazon.
It has already been shown that in its beta phase, the application is capable of open the TikTok app and automatically start recording a video, or open Twitter and search for a certain hashtag.
This joins the new ability that Alexa has gained on iOS devices. You can now talk to her without having to touch the iPhone to open your application. It seems that Amazon wants to get to unseat Siri from Apple devices.Will it succeed?
