Again we have to talk about Strategy Analytics and the latest report it has presented, in which we can see how the new market leader in Wifi speakers is currently Amazon with its Echo devices, surpassing Sonos for the first time. Sonos has been leading this ranking since 2014 when it began, the same year that the first Amazon Echo saw the light. At the moment The ranking is led by Amazon, followed by Sonos and in third place we find Bose and Harman / JBL in fourth position. Now we just have to wait until next year for the HomePod to arrive to see if it quickly makes a dent in the market.
According to this Strategy Analytics report, Amazon has shipped just over 5 million units, which represents an increase compared to last year of 77%, while the veteran company Sonos has only shipped 4 million units. Considering that the Amazon Echos are much cheaper than the devices made by Sonos, it is likely that the HomePod, which starts at $ 349 It is difficult for it to gain a foothold in the market, at least a few months after its launch.
Throughout 2016, the market for wireless speakers experienced a growth of 62% compared to the previous year and it seems that Sonos has not been able to adapt to this increase by launching cheaper devices that adapt to the needs of consumers. users. In 2014, the market share that Sonos had was 50%, while three years later it is close to 30%, after Amazon. In the rest of the ranking, we find Denon in fifth position, followed by Google and Sony. According to the Strategy Analytics report, by 2022, smart assistants will be built into 90% of wireless speakers sold.
