Analysts base their estimates on a large number of figures in addition to the contacts they may have at the companies they speak or on their lines of business. production, although sometimes they launch predictions that seem to be based on smoke or unfounded rumors that there is nowhere to take them.
In the past two months, the Cupertino-based company has achieved increase the number of subscribers by 2 million more, reached the round figure of 40 million. This announcement has never been made officially by Apple, but announced through an email that it had been leaked, so the reality may be quite another. But there is something wrong.
As we can read in The Wall Street Journal, if the company maintains this growth rate, could reach an annual growth of 40%, a very optimistic growth based on the leak / ad of the 40 million subscribers.
Macquarie Capital's Ben Schachter estimates that Apple Music will have an average annual growth of 40% over the next three years, making it the fastest growing part of the company's services segment. Apple is expected to post total service revenue of $ 8.300 billion in the second fiscal quarter and to post May 1, up 18% annually.
Considering that the leading music streaming service in North America is not Apple Music, nor Spotify, but Pandora, these figures are hard to believe. In the rest of the countries where music streaming services are available, Apple Music doesn't appear in the top three, so I do not know to what extent Macquarie Capital's predictions can come true, mainly because Apple has not added any new element or function that could cause such an increase.
