Angela Ahrendts does not want to force sales of the iPhone X

If you have ever gone to an Apple Store to purchase a product with more questions than solutions, you may have noticed that, as a general rule, store employees prefer to first listen to what your needs and objectives are in order to adapt the device you buy to the themselves. Far from other stores that by default always try to sell the most expensive product or the one that offers the most profit margin.

So much so that it is not uncommon to see users leaving the Apple Store with a MacBook Air under their arms or a standard iPad. The Apple executive wanted to emphasize the same thing, Angela Ahrendts on how Apple employees should behave with the iPhone X.

These are specifically the words that the Apple executive addressed to CNBC in an interview yesterday:

Internally we have an iPhone for each type of user. I prefer that you ask us before you buy it. If, for example, they are six or seven years old ... what do they need? It is important that we know our customers… We do this with the Mac and with the iPad, why would it be different with the iPhone?

In short, it tries to make it clear that they are not instructing store employees to offer customers the iPhone X without determination, it is clear that it is a phone that in principle should be sold practically only, but the reality is that it is not a A necessary device for everyone, especially considering the prices that even an iPhone 7 Plus could offer with its features intact… Do you think employees will be as worthy to sell as Angela Ahrendts says? We imagine that this will depend on many factors, but a purchase in the Apple Store is still surrounded by a magic that no other store is able to offer you.