Sometimes find something in it App Store It can be a nightmare where we put the name of an application and several results appear before the one we want to find. Fortunately, or unfortunately for some as we will explain later, it seems that Apple has found a way to fix it: do something similar to what Google does and include payment results so that the first ones appear. But is this good or bad?
Surely there is a division of opinions. The good news is that, for example, Adobe could buy keywords to make sure Lightroom appears when we search for "photo editing" or something similar. In this way, not only would it appear if we search for its exact name, but if we do not know your application or any photo editing application, we can perform a generic search and those applications of companies that have enough money to buy those will appear first. keywords. It seems important to mention that in order to have money to buy searches, you need to have achieved prestige and that prestige is achieved when you do a good job.
The App Store will offer more precise searches
On the other hand, there is also a negative point, although this will not always harm users: the independent developers or indie who have created their first app might not appear in searches or appear among the last ones. For example, if an independent developer creates the best photo editing app we can think of, we do the search above for "photo editing" and apps like Enlight, Lightroom or Pixelmator have bought those keywords, we'll look at their apps first We will compare price and reviews and decide to buy one of them. If the application of the independent or new developer appears later, it does not have any reviews and its price is the same, we will simply not download it, it will not gain in importance nor the developer money to buy the searches and the fish that bites the tail will do the rest .
In any case, users should win, although I think that a company like Apple would also have to take these types of problems into account. It probably does, but we'll have to wait to find out.
