At first, when it was rumored that Apple could launch its own streaming game service for Apple users, a handful of options were considered, then when it came to the market after being known about its operation, price and the number of games of which had expectations lowered. Right now Apple Arcade is not exactly that game service that the millions of Apple users are willing to pay for, so promotions and advertising are on the rise in stores of the company.
In this case, it can be seen that some of the official company stores are showing specific sections for children and those not so young to start playing with the Apple Arcade service, promoting in turn the use. In the case of the Apple store on Fifth Avenue we even have photos of it:
The store underwent a total renovation a few weeks ago and in it you can now enjoy more space for the workshops, with its huge screen specifically for it and with different "places" where they have specific and well classified products. In this case next to the Xbox controls, Apple TV and Beats headphones we find a specific section with different iPad models on which you can play Apple Arcade games even with the Xbox controller, clearly specified with the silkscreen on the wall.