We all know that much of the power that Apple currently has is sustained thanks to the millions of customers it has, users who follow everything that the company launches to the market and who in the end end up being its potential buyers. Whether other brands want it or not, Apple is the favorite technology brand for many users.
We do not say so, a study has just been launched in which the preferences of brands for the public are quite clear Millennial, and if, Apple is the preferred brand for Millennials. After the jump we give you all the details of this ranking and we tell you which are the brands that make up the study.
The study in question takes into account what is known as generación Millennial, generation that is framed between the 20 and 30 years. A study carried out by the boys of MBLM and that has taken into account 6000 consumers (of this age group) who have evaluated close to 54000 different brands in the United States, Mexico, and the United Arab Emirates. And this study, as we say, has positioned Apple in the first position of complicity of the user against a specific brand. The ranking of favorite brands by millennials is arranged in this way:
- Apple Lossless Audio CODEC (ALAC),
- Disney
- Youtube
- Target (online store)
- Amazon
- Nintendo
- Xbox
- Netflix
- Whole Foods (online "eco" store)
Another study, conducted consumers between the ages of 18 and 24 has had similar results: Apple still in first place followed in this case by Amazon, YouTube, PlayStation, Starbucks ... Preferences that change but that continue to point to the younger audience is quite faithful to everything that the Cupertino boys develop. We see it in the latest Apple campaigns, campaigns very focused on the youngest public and this is undoubtedly a great business for Apple since they are undoubtedly potential buyers of Apple products.