A few days ago I showed you the new campaign to promote the new iPad Air2, that replaced the much talked about: 'What is your verse?'. This time the campaign is called 'Change'and in it we can see the amount of actions we can perform with our iPad, in this case the Air 2, just by downloading applications from the App Store. But we left iPad campaigns to focus on Apple's new ad to announce Christmas called: "The Song." Last year the ad was about a boy who was recording all Christmas with his iPod and at the end, he made a video and showed it to his family, obviously, they burst into tears. This time, it's something more emotional, We tell you after the jump.
http://youtu.be/WRsPnzcZ1VY
'The song', Apple makes use of emotions in its new Christmas ad
With a Mac, iPhone or iPad you have the power to create emotional gifts and memories that transcend time. It could be a movie, a homemade card, or a song that has been dormant for two generations.
In the ad we're talking about, 'The Song', A young woman finds in the lost papers a song recorded on vinyl that, according to the description, has been in her family for two generations. What is the purpose of the young woman in finding her? Make a "version" of the song using your Apple devices such as iPod or Mac to record vocals, guitars ... And finally, the iPad to show the surprise that looks like her grandmother. Once again, the big apple knows how to move its audience. In a few days we may see the ad on television screens, or it may stay on YouTube. It's a great way to congratulate Christmas, right?
Apple has always said that one of the strengths of its products is to Excite and I think that with this Announcement, Apple embroiders it. For those of us who have been lucky enough to meet, live and enjoy our grandparents, these dates are when you remember them most and without a doubt the combination and association that Apple has made with this Announcement, it really is, in my way of see, perfect.
regards
Frank