Apple Music is just one year old, and since its launch the world of streaming music has changed a lot, with its main competitors taking important steps to be more competitive. Apple could respond shortly with a reduction in the price of monthly subscriptions for its service, which could drop from $ 9,99 to $ 7,99 per month for individual accounts. This information assures that this discount would not arrive until this next Christmas, as a promotion for the holidays.
Right now Apple Music has three different types of subscription: the individual account for $ 9,99 per month; the family account for $ 14,99 per month; and the student account for $ 4,99 per month. According to the information published in MacRumors, this last student account would remain as is, without modifying its price, but the individual account would go down to the aforementioned $ 7,99 and the family account would go down to $ 12,99 per month. This move would place Apple Music in the same price range for individual accounts as Amazon's music service, which is priced at $ 7,99, although users like an Amazon Echo would only have to pay $ 3,99, a price that Apple Music at the moment it could not match.
The information comes from the same source that a few months ago said that Apple in two years would end music purchases through iTunes, something that was strongly denied by the company. He also assured that Apple would launch a new version of iTunes in the last WWDC in June that would be a first step towards this end of iTunes, something that was not fulfilled. So this information about the Apple Music discount must be taken with great caution, although it would be a strategic move that would leave its main competitor, Spotify, on the ropes and almost forcing him to lower his price if he does not want to lose customers in favor of Apple Music.