The ads of the Big Apple have always been an example of audiovisual production. There are some who have marked a before and after, especially those that refer to new products on certain dates such as Christmas. Throughout the year many other much shorter advertising spots are published that aim to show some key features or options of the products. The latest published by Apple refers to the vital connection between iPhone and Apple Watch. This connection facilitates some functions such as the possibility of find the lost watch, the center of the plot of the new ad.
Find your iPhone thanks to the Apple Watch: the new Apple announcement
A lost iPhone is easily found. Relax, it's iPhone + Apple Watch.
The ad features a country man who has had a long day stacking straw. He comes home and can't find his phone but it occurs to him to go to the straw pile and check if your watch connects with the iPhone. As it connects, that indicates that the device has to be close. Therefore, activate the 'Locate iPhone' function and the smartphone begins to ring with a warning. The protagonist reaches into the pile of straw and finds the iPhone.
This function It is essential to show the connection between both devices. For proper operation, it is necessary that the iPhone is close to ensure that it connects to the Apple Watch. If you are not nearby, you can go to iCloud.com and try to play a sound remotely without having the clock nearby. With this function the user has control of their devices in case they are lost. An advertisement that shows a daily situation that any user can repeat weekly.