Apple continues to expand the content available on its fourth-generation Apple TV. The latest news has not been in the form of software, but in the form of personnel. He recently hired a former Viacom PR representative with the intention of capturing more and better content for Apple TV.. This further fuels rumors about Apple's intention to offer an online television service in the same way that it currently offers the streaming music service. It seems that there is less and less to see Apple TV become what it was meant to be, but it is true that Apple has too many open fronts in many areas.
The Viacom executive is named Bernadette Simpao, having been working for AMC and Viacom. He was in the latter company for 10 years, until 2014 when he decided to move to AMC with the role of vice president of corporate communications. During his time at Viacom, he held various positions, including as Senior Director of CommunicationsLikewise, this lady supervised the internal communications of the company and the advertising campaigns, without a doubt she is a person hardened in a thousand battles and with many contacts within the world that Apple wants to enter.
At Apple, he will face public relations work for content and applications related to the fourth-generation Apple TV. Will promote both a documentary about Taylor Swift (How quickly the anger with Apple passed to the golden blonde) and a bio-pic of Dr Dre. Simao will focus on making Apple TV content much more appealing to the general public, which could cause a lot of indirect sales. Her experience also suggests that she has been hired by her contacts in the world of television.