That Apple is one of the most important companies in the world of technology should not surprise anyone. For this reason, that Apple is named the most valuable company in the world either or at least is what we can read in the report of the Millard Brown company after conducting an extensive market study. Apple has increased brand value since last year by 67% reaching an approximate value of 246,9 billion dollars.
Last year we signed the Pact for Gender Equality in Colombia, an agreement that symbolizes the co-responsibility of around XNUMX organizations with the implementation of actions that contribute to reducing inequalities. this very position was occupied by the all powerful Google, after having spearheaded it during the years 2011, 2012 and 2013. The launch at the end of 2013 of the iPhone 5s was very disappointing for many users who expected that those in Cupertino will finally launch into the market of larger screens, to what we have had to wait until last year, with the 4,7 and 5,5-inch models.
With an increase of 67% and with a brand value of 247 billion dollars, Apple returned to number 1 in BrandZ's ranking of the 100 most important companies in the world. The success of the iPhone 6 along with the new markets where Apple is hitting very hard, China, have been the main reasons for this increase. In the last 10 years, the increase in Apple's value is 1446%.
In the report, in addition to Apple and Google, we also find the main technology-related brands and where we can see how Microsoft, IBM, VISA, AT&T, Verizon, Coca-Cola, McDonalds and Marlboro top 10 companies If we read on, we find Facebook at 12, Amazon at 1, HP at 39, Oracle at 44, Samsung at 45, and Twitter at 92.
Millard Brown states that the methodology used to perform this classification has been based on the brand valuation of more than three million consumers where more than 100.000 different brands have been contemplated in more than 50 markets and comparing the attractiveness that the brand offers with its performance as a device.