Apple Keynote 27/01 - iBookStore, iWork and Applications

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This is when Jobs has retired and has left part of the prominence to Scott Forstall, the vice president of the iPhone applications branch.

Two words for this section: App Store. Applications for the Apple Store will coexist iPhone / iPod Touch and applications for iPad. Both will be well differentiated in the Apple Store, so as not to cause confusion for buyers.

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Scott has invited several well-known application developers to the stage. Enter them we find Gameloft, which has shown us the potential of games like Nova on iPad. The results are really good. Now we can use up to three fingers in games and applications, given the new screen size, in order to get the most out of the game. multi touch.

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After this first presentation, it was the turn of a person in charge of the New York Times. The dedicated application of the NYT It will allow us to change the number of columns and run the application in landscape mode. We can also play videos directly from the application itself, videos that are published on the NYT website of course, because support for Flash has not been discussed. It is still the taboo subject.

It is the turn of another application, Brushes. It is an application dedicated to design, a kind of light version of the Photoshop.

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Finally, they have also told us about another of the companies with an important presence in the AppStore, Electronic Arts. They have decided to present us with a game that can make the most of this new device: Need for Speed. Graphics are remarkable, though nor can we say -for the moment- that excellent. Rather, they are somewhere between those of the iPhone and those of a Mac / PC. As they comment:

It's like holding an HD screen in your hands.

Personally, I do not share this opinion.

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The latest company to introduce applications for the iPad has been MLB, with his baseball game. Nothing special.

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The game demonstrations section is over and it was time to show us the benefits of the iPad as an electronic book reader. They have chosen to copy the idea you had Amazon with your Kindle and adapt it to your iPad, creating an application called iBooks.

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iBooks It is composed of a virtual shelf where we will have all the titles that we have acquired from the iBookStore. It already has well-known editors, such as McGraw-Hill, Macmillan, Hachette or Harper Collins. The operation of this iBookStore It is the same as the one in the AppStore within the iTunes Store. Jobs has done a live demonstration of buying a book. When the download is complete, our ebook it will be automatically placed on our glass shelf.

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When we are reading a book and we want to turn the page we will have to touch the lower right corner, and to return to the previous page we will click on the lower left corner. There is also the option to turn the page as we would with the images, dragging the finger to the right or to the left. We can also change the size of the text to our liking.

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What they have not reached is whether we can add electronic books that we already have downloaded to our Mac / PC. Let's hope so.

In summary, we will now go from having two to three virtual stores: the iTunes Store, the AppStore and the iBookStore.

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Another of the important moments of the evening took place when Jobs presented the application package iWork for the new iPad.

In order to include iWork on the iPad, they have completely redesigned the application interface, to make it more user-friendly and easy to use.

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The iWork presentation was given by Phill Schiller, who has commented that there are specific versions of Pages, Numbers and Keynote for the new iPad.

We can see in the images the new interface that incorporates Keynote, simple, always keeping that touch Apple Lossless Audio CODEC (ALAC),.

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Schiller has been in charge of teaching us too Pages, the text editor that includes iWork. In his own words, it is about:

From the most beautiful text editor we've ever used.

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[In the end it turned out that the rumor that they commented from the New York Times about the iWork in the new iPad was true]

About the price of iWork apps on the iPad, they will cost $ 9.99 each, or all of them for $ 30. They will be compatible with the versions for Mac (it was only missing ...) and apparently we can connect our new iPad to a projector.

It will exist, from today, a development environment (SDK) dedicated exclusively to the new iPad.

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With all the applications and games that we run on the iPad, we can modify their size, but not the resolution. This currently occurs with the applications available in the AppStore today. It must be taken into account that they have been developed for resolutions of 480 × 320 pixels, so it will take some time to have them available in higher resolutions.

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What they do want to make clear to us is that we will have the possibility of running the applications that we have already purchased / downloaded for our iPhone, despite having a lower resolution.

The SDK that will be available from today will contain an iPad simulator to be able to test our applications, as is the case with the SDK for the iPhone.

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  1.   Henry Martinez Tunjano said

    Will we see the iwork on the iPhone?
    What do maquera friends think?
    I hope so… ..
    regards

  2.   Arnau said

    What I do not understand is that they have not put a screen that gives you the option of reading the ebooks in electronic ink. Reading you a book with a normal screen is a very bad idea. We will all end up blind!