Apple launches new ad campaign for Apple Music

Apple has released a ad campaign to promote Apple Music. In the videos, we can see some artists performing some of their songs and, at the end of the announcement, the Apple Music iOS application appears on the scene, where we can follow the artist and see what they are publishing on their Connect profile. The bell stresses the importance of having all your music in one place, something that we can enjoy from iTunes or from the iOS Music application, and it does so with the slogan «All artists love and are in love with. All in one place.

The first is called Discovery. As the name suggests, in this first minute-long ad, he talks about how important it is to have everything in one place and how easy it can be to discover music with Apple Music. The voice tells us:

Music has never had such a big place in our lives. Having access to almost all the music in the world at the touch of our fingers is remarkable. And yet there needs to be a place where artists and fans can discover each other. Where the entire experience, from radio playlists to new releases, is powered by people who live and breathe music. A place that brings you the artists you like, as well as the artists you are going to love. That kind of place would be pretty great. And that's what we set out to do with Apple Music.

https://youtu.be/RrM6rJ9JPqU

In the second, this 30s, we can see James Bay playing and singing one of his songs.

https://youtu.be/6EiQZ1yLY0k

Finally, just like the previous one, we can see Kygo.

https://youtu.be/PXFdspRt3PU

It is clear that Apple has to promote the strong point of Apple Music. I am sure that for many, having everything in one place is more of a handicap than something positive.