https://www.youtube.com/watch?v=rgQdeni5M-Q
Continuing with its "If it's not an iPhone, it's not an iPhone" advertising campaign, Apple today updated its YouTube channel with a new ad. In this case, it focuses on the features of Photos and Videos, the iPhone applications to manage the photos and videos that we store on the phone or in iCloud.
The ad shows a set of iPhones strategically placed together to display in a certain order a series of different patterns made with the images displayed on the phones. At the same time, a voiceover accompanies the image emphasizing the popularity of the iPhone in its use as a camera as well as how easy it is to use.
“Every day millions of incredible photos and videos are taken with the iPhone. That's because the iPhone makes it easy for everyone to take amazing photos and videos. "
The style of the video follows in line with the rest of the ads that make up this Apple campaign. The other announcements that we have seen so far have been "Loved", "iPhone - Hardware and software" and "Incredible applications"; all of them were launched last July. Now we get this latest video about the Photo and Video applications and the use of the phone as a camera, to conclude the campaign "If it's not an iPhone, it's not an iPhone."
This campaign from Apple is the third series of ads dedicated to the iPhone. It began with an initial series of funny ads, starring Jimmy Fallon and Justin Timberlake, and continued with the campaign that demonstrated the use and quality of the iPhone 6 and 6 Plus as a camera.
Parallel to these announcements, Apple also launched an Internet campaign, entitled "Why there is nothing like an iPhone", which focused on comparing the characteristics of Apple's device with those of its competitors, making a point on the a conjunction of the phone and the operating system, designed by the same team, which makes the most of the phone.