Once submitted the new 10.5-inch iPad Pro yesterday, Apple launches two new ads to promote it. Not only the latter but also its older brother, the 12.9-inch. If we take stock of how the spectrum of the iPad has been, we see that the big apple has wanted to divide its range in two: a professional, where we find the 10.5 and 12.9-inch iPad Pro; and on the other hand, a standard range, with the 9.7-inch iPad. It should be noted that not because the latter has less screen is less, its power is greater than many of the tablets on the market. The only thing that varies between iPads are the user's needs.
Promotional ads still stand: more iPad Pro
If you remember, Apple has been launching for a few months now Ads on your Youtube channel with a purpose: to highlight the virtues of the iPad Pro. How? In a very original way: emulating, most of the time, tweets from users who have problems in relation to their devices.
In the first ad that you can see above these lines, it shows how a woman claims that hates everything. The voice-over is standing out iPad Pro features, like being able to write with an external keyboard, take notes with the Apple Pencil, or perform actions at the same time thanks to multitasking. It is true that the news of iOS 11 is not displayed, since it is an ad that could be marketed right now, so showing an ad with the iPad Pro and the new operating system would not make sense.
In the second promo we can see a clear criticism of conventional computers. A user is go dead computer. It is clearly seen that it is a criticism because the computer itself gives you reasons to switch to the iPad Pro: Split View and multitasking at the same time, again the use of the Apple Pencil or the power of great applications available in the App Store.