Many are the media that have been quick to affirm that in just one month Apple had achieved 10 million new users, moved by the sensational headlines. In the last interview that Tim Cook gave to Bloomberg, where his "friend" Mark Gurman, the company's chief executive officer, works has stated that Apple Music has 50 million active users.
Active users, does not refer exclusively to paying users, since despite not offering a free service with ads, as if we are offered by Spotify, Apple's streaming music platform, it continues to offer three months completely free of charge for all those users who want to try the platform without any kind of commitment. The latest figures from Spotify show us how the number of paid subscribers is 75 million, while the number of users of the free version rises to 99 million.
If we take into account the latest Apple Music growth figures in recent months, we can assume, rather the analysts who are supposed to know about this, than at present Apple Music has 42 million paying users, while the rest up to 50 million are users who are testing the company's streaming music service thanks to the three months that it offers us completely free of charge.
In the same interview, Tim Cook has assured that are very interested in delving into streaming video content and original content, stating that they are betting very strongly on this sector, but that they are not yet prepared and cannot give more details about it. The most optimistic rumors affirm that Apple's long-awaited video streaming service could see the light, at the earliest in March of next year. What remains a question is how he plans to offer all the original content that is already in production.