Apple Pay, Apple's mobile payment system, It is an added comfort in our iPhone to which it has been very easy to get used to.
In fact, with a more than notable expansion in different Spanish banks, We are already many customers who use it in our day to day. Even as a main card.
However, as much as iPhone users are using it and are delighted with it, the reality is that the market share in Europe of iPhone and, above all, the share of payments with Apple Pay in Europe is not even enough to be on the radar from the European Commissioner for Competition, Margrethe Vestager.
Ms Vestager told Reuters that Apple Pay is not a concern, not even to start a study about its possible violation of the competition laws of the European Union.
“When we were first looking at this issue, we couldn't see any kind of dominance from Apple. This does not imply that in the future we will look a second time. But when we looked back a long time, we did not find the necessary evidence to initiate an investigation. Of course, if we had official complaints, we would investigate the payments market, as it is a very important market ”.
Ultimately, the low market share of the iPhone and Apple Pay, play in their favor. The fact that the Competition of the European Union does not see anything worrisome, means that Apple can continue to offer Apple Pay exclusively on its devices and as a single payment system for the iPhone (without using a third-party app and without using NFC) .
In the future, If Apple Pay grows enough, the European Union may force Apple to offer other payment methods on its iPhones, like Google Pay, for example. Of course, it does not imply in any case the disappearance of Apple Pay.
