Apple Pay now available in China. Sure, many inhabitants of the Mandarin country think that it has taken a long time, but they can now use the mobile payment system on the block. Everything seems to indicate that the delay was due to negotiations with the country's banks, since Apple believes that China may be the most important market for Apple Pay, as stated by Jennifer Bailey, Vice President of Apple Pay.
China thus becomes the fifth country to have Apple Pay available, but its arrival cannot be said to have been a bed of roses. In fact, even in the United States, the country where Apple's headquarters are located, there have been establishments that have viewed the arrival of Apple's mobile payment system with some skepticism. But, as Mark Natkin, founder of Marbridge Consulting, says, “People trade apps for better experiences“But it warns that Apple has to do more than offer a little more security and ease of use.
China will be the most important market for Apple Pay… if they convince you
China is the second most important market for Apple and the first on mobile devices. At the end of 2015, more than 358 million Chinese (more than the entire population of the United States) bought from mobile devices. If Apple Pay seduces them, China will become the most important market for Apple Pay in the same way that it already is for the iPhone.
The main problem that Apple and its mobile payments face in China is that no one waited for their arrival there, since the 100% of locals in the country have the possibility of receiving mobile payments. Apple's service in the Mandarin country will only be one more, as long as it does not offer something from which customers or sellers can benefit. Will Apple Pay Succeed in China?