Apple Releases "Behind-the-Scenes" Video Of Its Latest Ad With Cookie Monster And Siri

Siri and the Cookie Monster

The past 17 of March we publish a post in which we could see the cookie monster in an Apple ad. The ad promotes the iPhone 6s and its "Hey Siri" feature that is always on the lookout thanks to the M9 co-processor. Today they have published the video of outtakes or behind the scenes in which the Cookie monster reactions to Siri's responsesInter alia.

I'm not sure why, but the reactions of the furry blue make me smile constantly. As soon as the video begins, you can hear the film crew preparing everything and the monster saying «I am good. I prepared«. Shortly after, seeing that Siri calls him by his name, he makes a surprised face and says «You know me! You know me!«. At 0:20, the googly-eyed cook asks his assistant «It's ready? And now? And now? And now? And now? And now?… And now?«. Later, they hit him over the head with the clapperboard, at which point he puts his hand on his head before saying he's okay. There is also time to talk about Apple Watch when he looks at the doll and says «I don't have a watch«.

The cookie monster and Siri in outtakes

Although it is not really like that, you could say that this video is the second part of the one released last month. The first was a more serious ad, if you can say serious to a video featuring the cookie monster, and this is a longer ad with a lot more humor. You just have to listen to what he says at the end: «I wish I could close my eyes«. In any case, this is the latest announcement about the iPhone 6s.


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