Apple prefers to pay fines in the Netherlands instead of adding alternative payment methods

App Store Awards 2021

The Netherlands Consumer and Markets Authority forced the Cupertino-based company last January to allow third-party dating apps available on the App Store include alternative payment methods.

Apple stated that the developers of the applications would have to release another independent application, one for the customers of the country and another for the rest of the countries. In addition, the company also announced that would charge a commission of 27% on all purchases made using third-party methods.

The Netherlands Consumer and Markets Authority announced that it would fine Apple with a fine of 5 million euros for each week that it will not implement this measure with a maximum of 50 million.

Since the date, Apple has accumulated 25 million euros in penalties and everything seems to indicate that will continue like this.

During a speech on the digital economy and privacy, Margrethe Vestager, European Commissioner for Competition of the European Union, claimed that Apple "essentially prefers to pay regular fines, rather than comply with a decision by the Dutch Competition Authority on the terms and conditions for third parties to access" the App Store.

Effective implementation, including the Commission having sufficient resources to do so, will be key to ensuring compliance.

Some keepers may be tempted to play for time or try to circumvent the rules. Apple's conduct in the Netherlands these days may be an example.

As we understand it, Apple essentially prefers to pay regular fines, rather than comply with a decision by the Dutch Competition Authority on the terms and conditions for third parties to access its App Store.

Opening the App Store to third-party payments for a certain type of application is the first step for the European Union to oblige you to implement it in all applications.

Regarding the 27% commission that Apple wants get pocketed despite not processing payments, will also be the subject of investigation by the European Union.


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