El apple marketing, that way of selling that hooks us so much and that the guys from Cupertino know how to do so well. A great strategy based on ways of selling through spots, graphic material, and even ways of selling in the Apple Store. Strategies that make Apple one of the best-selling companies in the world.
Apple has done it again, we return with a new installment of the marketing machinery of the Cupertino guys. A new campaign of spots which this time focuses on the Mac, and does so in a very special way: it tells us three true stories from three Mac users who use the Mac to create amazing things. After the jump we give you all the details of this new campaign Behind the Mac, the rescue of the Mac, the Apple computer ...
As you have seen in the previous video, the Behind the Mac campaign is made up of three micro spots (the previous video presents these three stories) that tell us three different stories. The story of Peter kariuki, Rwandan who use your Mac to develop SafeMotos, an app that helps Rwandans find safe motorcycle riders; the musical artist Grimes, who uses the Mac from the beginning to end of your artistic creation process, and Bruce Hall, disabled photographer that the Mac uses to See things that always felt out of reach.
A beautiful campaign that makes us see how the Mac is still in Apple's plans, and is more alive than ever. An ecosystem, that of the Mac, that many think will be replaced by the iPad but we doubt that this will happen ... We leave you with the three micro-stories that three different Mac users tell us. And you, What do you use your Mac for? Are you one of those who have replaced the Mac with an iPad?
Yesterday I went to the Apple Store of the machinist, and I provided the imac pro of 6000 euros that he has there, to do the test, I put a YouTube video and he did not shoot with a video of the gtav in 4K he stopped and with cuts, cloth, cloth. 6000 euros of computer and gets stuck in a 4K video.