Apple's fitness service has been around for a long time and provides a healthier life to Apple users in the United States, Australia, Canada, Ireland, New Zealand and the United Kingdom. That is, to the English-speaking countries. However, with the new launch of the service in 17 new countries, from Apple let us see that the service could also arrive in other languages and not just with subtitles.
Apple Fitness + service recently launched within the Apple One Premium bundle in 17 new countries in addition to those already mentioned. What "problem" is there with the service? That the videos and trainings are only in English with subtitles in the chosen language. This also implies that the instructors and trainers are also English-speaking and content is only produced in certain parts of the world.
However, when Jay Blahnik, Apple's vice president of fitness technologies, was asked, it leaves open the possibility for this to change in the future and for Apple to produce content in different languages and with local instructors.
Yes i think we are open to the possibility of going wherever Fitness + is. Our goal is to help people stay fit and healthy. We want to attract as many users as we can and make the Fitness + experience as interesting as possible for users.
Jay also indicated that he was excited to see Fitness + grow in the future as the service has only been available for 9 months and this would be just the beginning. Augurs a future full of innovation in the sector as many new opportunities will be generated.
They are things that we never imagined that we would have available on our wrists. We've seen how far the Apple Watch has come, and we think Fitness + can go a long way too. We believe there will be new opportunities. We have customized the recommendations based on user habits but We feel that the health section has a lot of potential ahead.
Blahnik also explained that Apple Fitness + was developed before the pandemic with the aim of offering flexible workouts where users could train anywhere, at any time and however they wanted. The pandemic only exposed users' needs for this flexibility, he says.
Definitely one of Apple's services with the most potential ahead. Every day more people work from home or remotely, travel and travel for work and having the facility to follow your trainer at any time of the day and anywhere in the world makes Fitness + a total service for this. What is not translated? A minor problem. In the end, to follow the training you just have to see the screen and follow the coach. Although it is true that it will also empower personal trainers from all over the world for wanting to enter and work to offer their content on the service.