Every year around this time, a music festival organized by Apple was held in the United Kingdom which was attended by the main music stars at that time and I say celebrated because according to Music Business Worldwirde reports, Apple has shelved this festival, a festival that in the last two years had been renamed Apple Music Festival, and which was held at the Roundhouse Theater in London. 10 years has been the time that this festival has lasted and that Apple used to promote both your digital music store and in the last two years the streaming music service Apple Music.
As we can read in this publication, Apple's decision to terminate this music festival is due to the fact that wants to focus on sponsoring artist tours, plus one-off shows and new artist performances with Up Next. Last year, all music lovers were able to follow all the concerts that were performed exclusively through the streaming music service Apple Music. In previous editions, any user could follow the concerts completely free of charge through Apple TV. Apple offered free admission to all UK residents to this festival.
This festival was launched in 2007, it was held at the Institute of Contemporary Art in London and Amy Winehouse was one of the guest stars. Shortly after the concerts moved to the concert hall and former theater located in Camden Town, KOKO, to finally be held at the Roundhouse theater in London. This festival lasted approximately two weeks with various performances every day. Alicia Keys, Bastille, Britney Spears, Calvin Harris, Chance The Rapper, Elton John, Michael Bublé, OneRepublic, Robbie Williams and The 1975 were some of the groups and singers who passed through the stages of this London theater last year.