Until the day when Apple deigns to give official data, to know how many Apple Watch have sold we will have to trust what some studies say that have nothing to do with the company that Tim Cook runs. The latest study has done it IDC and it states that since it was put on sale in April 2015, shipped 11.6 million Apple Watches, which puts Apple in third position with 14.9% of devices shipped (which is not the same as sold), just behind Xiaomi. Fitbit is the undisputed leader in this ranking with 21 million devices shipped in 2015.
Of course, it must be taken into account that bracelets have also been included in the study Fitness and that is where Xiaomi and Fitbit really dominate. In any case, sales increased 172% over the past year and a total of 78.1 million units were shipped. According to IDC, this growth has been driven by the popularity of low-cost bracelets and the Apple Watch. More than a third of sales occurred in the last quarter, an increase of 127% over the Christmas holidays of the previous year.
The Apple Watch is the SmartWatch best seller
According to IDC, the Apple Watch is not selling as expected because not so integrated into the ecosystem Apple like other devices, ensuring that «expectations are higher for the next generation of the watch that can power the company's platforms (HealthKit, ResearchKit, WatchKit and watchOS 2) and connection capabilities«.
In addition to assessing the competition between Apple, Fitbit, and other manufacturers, IDC also ensures that w are becoming more and more popular because «wearables aren't just for technophiles and early adopters»And that there is still a lot of room for growth in many spaces, such as new providers, sports, applications and other uses.
What does seem clear is that the Apple Watch has to do something more or be worth something less. 11.6 million units in a year are not few, but many users were disappointed when they found out what the Apple Watch did not include and many others, as is my case, we did not decide to buy it for its price (together with the aforementioned deficiencies) . As IDC says, surely everything will change with the Apple Watch 2.