It was one of the shortcomings of the 4th generation Apple TV when it was introduced almost two years ago: the absence of 4K. The company's decision not to support this type of content was widely discussed in forums and social networks, although there was not much content available yet, there were already many devices and televisions on the market that supported it.
When Apple TV is aiming for a revamp, signs have surfaced that Apple might include 4K and HDR movie support. It has been found by a MacRumors reader who in his iTunes purchase history has seen how Some of the purchased movies are labeled "4K HDR" next to them..
Movies that are bought on iTunes or that are rented are still seen only in SD or HD, but in the purchase history some already indicate 4K HDR quality, although it is something that still seems to be in a very preliminary phase, since some movies rented in the US have that identifier while in other countries they appear only as HD. Taking into account that the current Apple TV 4 only supports FullHD, this new content points to a new model that would be launched perhaps before the end of the year.
In the last WWDC 2017 Apple announced tvOS 11 with few news, but with the inclusion of Amazon Prime Video. It could be that Apple is waiting to present the new 4K model to tell us some interesting news about tvOS 11, the operating system that showed the least changes at the last developer conference. And is that as the other day we told you, Apple TV begins to lag behind the competition and would need a major renovation to be able to face similar devices that are beginning to flood the market at more competitive prices.