Apple dyes its apple red to fight AIDS

Apple RED

More than 400 Apple stores around the world will display special red logos in their windows today in recognition of World AIDS Day. The red apple apples that have been put in their stores for several years on December 1 are intended to raise global awareness for the global fight against the scourge of AIDS.

Earlier this week, Apple announced plans to donate $ 6 for every purchase made at an Apple store using Apple Pay, on Apple.com, or through the Apple Store app; as part of the World AIDS Day campaign. Apple has pledged to donate up to a million dollars during this campaign that will last until December XNUMX.

The North American bank Bank of America is also running a campaign that consists of making a donation for each Apple Pay transaction made using their cards between December 1 and 7, with plans to donate up to another million dollars.

Aside from its promotion on Apple Pay, Apple has published several articles on new products in the RED line (helps fight AIDS) over the course of the last month, including an external battery for iPhone 7, a case for iPhone SE , a Beats portable speaker, and the Beats Solo3 wireless headphones. Over the course of the year, a portion of the proceeds from product sales (RED) goes to the Global Fund to End AIDS.

Finally, there are several applications in the App Store that are also offering limited editions of content (RED) on the occasion of World AIDS Day. All proceeds from in-app purchases will be donated to the cause. Participating apps include popular titles like Best Fiends, Boom Beach, Clash of Clans, Candy Crush Jelly Saga, Farm Heroes Saga, PewDiePie's Tuber Simulator, Hay Day, Plants vs. Zombies Heroes, etc.


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