Currently it is practically impossible to know the audiences of digital platforms with data "external" to the companies that generate them. Television is not only consumed on television anymore. That has already gone down in history. More and more TV shows, series and movies are seen on laptops, tablets and mobiles. And Apple TV + is no exception.
The positive part is that viewing statistics are no longer made by estimates, such as the share quotas of television networks, but streaming platforms have very accurate data on the downloads of their content. The negative part is that these data are only available to the platforms, and they can make it known or not according to their interests.
Variety has received information about the audiences of Apple TV + in its first week of life. According to these sources close to Apple, the platform is downloading its content to millions of users.
A global launch with interesting offers
Apple has had it very easy to launch its platform globally. It has only had to incorporate its Apple TV + application within its operating systems for all its users of devices such as iPhone, iPad, Mac and Apple TV. Has done good promotions: gives a free trial week for all its users, a free year if you have bought a new Apple device since September, and also gives the subscription to all students who are already subscribed to Apple Music.
With all this, it does not take Einstein to know that Apple TV + in its first week already has millions of users. The entry platform is already available in 100 countries, for 2.000 billion people, and 4.000 billion devices. Almost nothing.
More than an hour of daily viewing
Apart from the number of subscribers, the daily viewing time: more than one hour. This means that each subscriber is watching more than one program a day. Last Friday, three episodes of See, For All Mankind, and The Morning Show premiered. All 10 episodes of the Dickinson series are also available. The problem that Apple TV + has is the shortage of content in its early days. Apple generates all the content it offers on its platform, without buying anything done. Over time it will expand its catalog, since the company is very involved in this project, spending a fortune to produce different programs and series at full speed.
We will see what happens in a few weeks, when the free trial week is over and viewers have already seen the first episodes of the series, whether they will continue to subscribe or not. Surely this platform is not a summer bloom, and it will have its place in this difficult and competitive market for streaming platforms. One more platform to take into account when considering where to subscribe to watch streaming content. And if you have kids, get ready: in spring, we'll have one more: Disney +.
In my case I have it free for a year, for the purchase of iPhone 11, the only series I saw is SEE, which has 3 chapters, for that reason I think they only give 7 days unlike Netflix that gives 1 month . If they put the whole season of SEE, some would be enough with the 7 days, but try to hook by releasing one episode per week, the problem is that there is not much content to see, to be waiting a week per episode.