Johan Cruyff used to say: "a flower doesn't make a summer" when his team won a match, and he wanted to reduce the euphoria of the Barcelona environment. Now we could apply the saying to today's news. Apple TV + has broken its audience record this weekendThanks, in part, to the premiere of the film "Palmer."
Without a doubt, great news for Apple, which is putting all its efforts (and millions of dollars) in getting its streaming video platform to gain a foothold in the difficult and competitive internet video platform market. Hopefully more flowers will emerge like the one last weekend, and those of Cupertino will see their efforts rewarded with a colorful garden.
According to account today Variety, this past weekend Apple TV + has broken its own audience record, with an increase in 33 percent with respect to the average number of viewers who watch said platform in a weekend.
Undoubtedly one of the reasons has been the premiere of the film «Palmer"Starring Justin Timberlake. To this must be added the premieres of the new second seasons of series that are having great success, such as «Servant" Y "Dickinson«.
Also the new series that is being broadcast «Losing Alice»With a good acceptance among viewers, it has meant that in total, this weekend all the audience records in the short history of Apple TV + have been broken.
It should not be forgotten that the fact that the company has decided to extend it to all those users who had the one year free plan that ended this February until July.
It is clear that without this extension of the free offer, another rooster would have crowed. The point is that very good audience numbers have been achieved, and without a doubt the company's commitment is brutal to try to fight with the large platforms such as Netflix o HBO.
